Holi on the beach

AID hosted “Holi On The Beach” enters its 2nd Decade

Redondo Beach, CA – Entering its second decade this past weekend, Holi On The Beach, the blockbuster fundraising event organized by the nonprofit group Association for India’s development LA-OC Chapter (AID LA-OC: https://la-oc.aidindia.org) enabled more than 4500 ticket buyers in celebrating this festival of colors and coming of spring.

The money raised from this fundraiser event will go to AID run projects in marginalized communities of India to achieve sustainable development in various social spheres such as education, livelihood, women empowerment, agriculture, healthcare and environmental stability.

The popularity of this event has been incredible and continually grown over the years; 2018 was no different. In fact, the celebration was sold out for both the days with several people coming to get tickets at the door and through Facebook requests. This event was only made possible through a dedicated volunteer effort and the execution was nothing less than remarkable; from color distribution, to handling huge lines at check-in, to handling food refreshments, everyone made it count! Holi On The beach truly epitomized going #colorblind to ignore differences in race, religion, ethnicity & beliefs and enjoy a weekend where people came together as humans above everything else.

This year the event was hosted at Seaside Lagoon and sponsored by Live Nation Entertainment and Pepperdine University, Department of Psychology. The crowd grooved to the beats of DJ Darsh. Rasoi Curry Point in Tustin, Bollywood Zaika from the Redondo beach area and New Delhi Kulfiwala provided delicious food to the guests. There was also complementary hot pipping masala chai from TeaIndia.

AID LA-OC team of 12 volunteers worked tirelessly over the last 4 months to make this event a grand success and hearing testimonials like “my best Holi experience yet” and “unparalleled coordination and execution,” we know they will come back next year with a bigger bang.

Shweta Gopalakrishnan


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