Small Businesses Count on You
We hope this finds you and your family well. As local shops observe Small Business Saturday our heart goes out to the millions of small businesspeople, self-employed and unorganized sector workers who have struggled to earn income, make rent, and even afford food during the pandemic.
This Giving Tuesday, a global day of philanthropy, you can help people in India revive their small businesses and fuel economic recovery.Donate
In time for #GivingTuesday the IRS has allowed deductions for donations up to $300 made by Dec 31, even for filers who don’t itemize.
AID is helping people whose work had no virtual option and who went without income during lockdown. This actually includes a mind-boggling range of occupations, each with its own kinds of requirements for starting capital, transport permissions during quarantine and ability to reach customers.
For example Prema, 39 (see picture) supported her family with her earnings of Rs. 300 /day selling vegetables. After lockdown she lost her business and had no source of income. With support from AID she started packing and selling vegetables, and is able to support her family again.
In rural Tamil Nadu, AID helped over 1700 individuals restart their livelihood activities, earning Rs. 200-300 per day. The average assistance to each person was Rs. 3000 which means $300 can help at least 7 people restart their businesses. The income they earn in turn supports 7 families, paying for food, shelter and education.Contribute $300 today
While these 1700 individuals give us hope, it is but a small fraction of the total number of people who have the potential to restart their livelihoods, given such critical support.
Throughout India AID partners are responding to communities’ health and livelihood needs through a strategic combination of advocacy and direct assistance. This ensures that your contributions go the extra mile to reach as many as possible.
AID with its 3 decades of involvement with grassroot partners is uniquely capable of implementing an effective strategy to build resilience within communities who are facing a once in a lifetime pandemic and economic challenge.
We are grateful for you and your continued support. Please stay safe and remember AID on #GivingTuesday.
Volunteers of AID
Association for India’s Development